Victoria Asher is a producer working across experiential brand activations, immersive environments and live events. She spent a decade touring the world with the multi-platinum pop band Cobra Starship, and creative-directed the band's 2024 return to the stage. Recent work includes a large-scale activation for Miele at KBIS, staged inside the fully video-mapped Illuminarium in Las Vegas; INTER, a multi-floor immersive museum in SoHo; and a rolling slate of activations, concerts and cultural programming at HERO in Rockefeller Center with Matte Projects. She was agency-trained producing at Omelet, and came up on the content side - running an anthology series at Blumhouse that delivered a feature-length episode every month, and producing across podcasts and television. Her work emphasizes storytelling, immersive experience and visual innovation.

Her instinct for building worlds an audience can walk into comes from a decade on stage. In 2024, Cobra Starship returned for the first time in nearly a decade, performing a sold-out solo show in Las Vegas and playing When We Were Young Festival to over 70,000 people. Victoria served as Creative Director alongside Weston Allen and brought the show's aviator theme to life: the band performed in full airline attire, with a mid-set costume change that transported the audience straight back to 2013. The stage set included a life-sized airplane from which the band made their entrance, and the show featured a surprise guest appearance by Patrick Stump of Fall Out Boy. The group continues to perform select shows, including Warped Tour and Riot Fest in 2025.

Alongside her production work, Victoria launched her solo music venture, releasing an EP following the singles "Protect This Love," "Touch," "Kryptonite" and "Ghost." She has directed several videos for Cobra Starship, collaborated with director Thomas Cobb on the title sequence for Orange Is the New Black, sung backups on records ranging from Miguel to Steve Martin & Edie Brickell, and returned to the stage in another form - DJing events across the country.

Half English and half American, Victoria studied film at Tisch at NYU, where she had the opportunity to work with visionary directors Michel Gondry and Terry Gilliam - formative experiences that helped shape her visual style and cinematic sensibility.